Child Cancer Smart
An evidence-based public and professional awareness campaign by CCLG to improve early diagnosis of cancer in children and teenagers.
It can be really hard to spot cancer in children. Many of the most common cancer symptoms are the same as symptoms of everyday illnesses.
Early diagnosis can save lives - learn to spot the signs.
United for a Common Goal
Charities
Businesses
Kids Get Cancer Too
Each day in the UK, 10 children and young people are diagnosed with cancer - a life-changing and devastating reality. Of those, two will sadly not survive. For many of the survivors, long-term side effects can have a lasting and profound impact on the rest of their lives.
Every September, Childhood Cancer Awareness Month (CCAM) shines a spotlight on the realities faced by children with cancer. Inspired by the gold ribbon that represents these young warriors, it’s a time to Go Gold - to raise awareness, amplify voices, and call for change.
However, despite over 4000 children and young people facing a cancer diagnosis each year here in the UK, childhood cancer remains vastly underrepresented in public awareness.
But this September, with your help, that changes.
Together, these commitments form a united, powerful movement for change and will spread critical awareness – for our children, for their future.
Charities
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Share at least two campaign assets across your channels - designed to complement and run alongside your existing CCAM campaigns
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Invite five partner businesses to get involved and update their logos
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Ask your followers / local schools to wear gold and public buildings to light up in gold on #WearGoldDay on 26th or 27th September
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Contact your Member of the Senedd to invite them to the Kids Get Cancer Too event (for Welsh based charities) – we will send you the event details and an invitation for representatives from your charity via e-mail once you sign the pledge.
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Please provide your full website URL - we’ll add it to our donations page to help direct support your way. Please clearly state if your charity funds childhood cancer research.
The Kids Get Cancer Too Campaign is designed to run alongside and complement charities' existing CCAM campaigns.
Corporate
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Change your logo for the month of September to show support for #KidsGetCancerToo (there are examples and overlays included in our asset pack, or if you sign up quickly, the first 25 businesses will get their logo professionally turned gold by our incredible design partner, Anonymous Agency)
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Encourage your team to wear gold on #WearGoldDay (26th or 27th September) - and if your building can be lit up, join us in turning it gold for the day!
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Use our free campaign graphics and social assets to join the movement
Looking to Get Involved?
Your voice is so powerful, and your support can help save lives.
Pledge your commitment in one of three ways:
Need Any Advice?
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Change the text and add your own content, including any information that is relevant to share.
Change the text and add your own content, including any information that is relevant to share.
Change the text and add your own content, including any information that is relevant to share.
Families & Children Impacted by Cancer
This campaign belongs to every child and every family impacted by childhood cancer.
We want to paint the country gold - to raise awareness of the signs and symptoms, and to help people understand the realities of living with and beyond childhood cancer.
We’d love to share your story. Whether through text, video, media, or art, we want to hear from you, and we want others to listen.
Submit your story, photos, videos or express interest in the form provided.
Giving Children Impacted by Cancer a Voice Through Art
Children impacted by cancer - whether diagnosed, survivors, siblings, or bereaved -often carry stories that are hard to tell. Through art, we’re giving them a space to express, create, and be heard.
This creative project invites children to share their experiences with cancer through drawings, paintings, or poetry.
These artworks will be:
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Featured on our campaign website and social channels
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Displayed in a special gallery at a Kids Get Cancer Too Senedd Event
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Used to raise awareness and inspire action
Let’s Go Gold – Together
This September, we unite under one campaign:
One gold message,
One collective voice,
One chance to make childhood cancer visible.
